It is a printing not only on the front side of the label, but also on the adhesive layer. Such kind of printing allows you to see the image through a transparent material, used as a decoration element.
Self-adhesive labels are fairly common. They allow you to see an image or text through transparent material, which is used as a decoration element and to improve the image in the cosmetics and alcoholic beverage industry.
One of the fashion trends in the production of self-adhesive labels are mirror labels with lamination. Surface-reverse printing looks beautiful and stylish on bottles with a clear liquid when they are “in the light”, and the combination of the label and the counter-label creates a three-dimensional image. Surface-reverse printing is used mainly when it is glued on bottles with various transparent liquids.
Double-sided printing is used when:
you need to add an image inside the bottle;
you need to fit a large amount of information;
when labeling bottles with a clear liquid;
creating a three-dimensional image;
for a combination of a label and a counter label;
repetition of colour from circulation to circulation.