Screen printing (silkscreen printing)
In order not to mislead anyone and avoid tautology, the first thing to note is that the printing method itself is one, and it has two names: screen printing and silkscreen printing. Silkscreen printing is a printing method that allows us to transfer an image by pressing ink through a form called a stencil.
Screen printing allows us to work with a wide range of printed materials and various inks and varnishes: metallic, pearl, fluorescent, thermochromic, etc.
The design capabilities of screen printing are in demand in the production of printed products.
The screen method allows us to apply a very thick layer of ink to the printed material, so it is used in the following cases:
- for applying a finishing plate to the material (for example, when printing labels on transparent materials);
- to make bright, rich colors;
- to get the relief effect;
- with increased requirements for the resistance of the printed image to light and chemicals.
Screen printing opens up a wide range of opportunities for the production of label products. The image is rich, the colours are deep and bright. And despite the fact that the cost of printing a run is slightly higher than in other methods, such expenses are fully justified. Label printing quality plays an important role in modern marketing. After all, the consumer audience always focuses on the product that looks attractive and have credibility.
